California design and manufacturing company Gruv Gear announced that it has signed a new deal that will bring its line of innovative utility products and accessories to musicians and music industry professionals in Lebanon. The deal came just months after Gruv Gear added MTV Lebanon’s Michel “Labex” Labaky to its roster of high-profile artist endorsers, which immediately generated tremendous buzz around the brand within the country’s entertainment world.
Labex has been enjoying his career as a professional musician, with a busy schedule of tours and performances throughout the Middle East and Europe, including an opening performance for Madonna’s recent concert in Abu Dhabi in the Emirates. His new association with Gruv Gear as an endorsing artist propelled his international recognition even further, receiving a hearty endorsement invitation from another prominent American company shortly after his public announcement. He is completely thrilled to become Gruv Gear’s distributor in Lebanon, and within a short time was able to garner some airtime showcasing Gruv Gear products on MTV, Future TV, New TV and others.
“We’re proud to have found a great partner with Labex,” says Jay Baldemor, Gruv Gear’s President. “He has truly amazing motivation and positivity that it makes working together such a joy. Labex is a real pro both as a musician and an entrepreneur, and we’re excited to see him lead our expansion in the Middle East.”
Labex notes, “With Gruv Gear I really don’t have to work hard on a marketing plan because the products are much needed by musicians, sound engineers and DJs. I expect to that it will expand fast in our market. And who can say ‘no’ to innovation!”
The first wave of music gear retailers in Lebanon will begin offering Gruv Gear’s patent-pending accessories including the DuoStrap Signature ergonomic guitar strap, the highly-popular FretWraps String Dampener accessory, the back-saving V-Cart Solo, and the multi-use Stadium Bag tech backpack. Labex is also excited to bring in Gruv Gear’s unique USA-made apparel lines to the masses in Lebanon. Lebanon’s largest music store and school chain, Mozart Chahine, who carries some of the world’s top music gear brands including Yamaha, Ibanez, and Tama, will be adding Gruv Gear to their roster starting August 2012.