California-based music accessories manufacturer Gruv Gear is proud to announce a new licensing agreement with Hoshino Gakki Co. Ltd., owner and manufacturer of Ibanez. The agreement has resulted in the launch of Ibanez FretWraps by Gruv Gear, a co-branded version of Gruv Gear’s popular string dampening accessory for guitars, basses, and other stringed instruments. Ibanez has launched a campaign in Japan for its “Iron Label” models wherein all guitars ship the new co-branded FretWraps as a standard accessory.
“We’re very excited and honored to team up with Ibanez,” shares Gruv Gear President and Founder Jay Baldemor. “Having such a prominent, world-renowned brand approach us with the idea is a great testimony of our growing influence in the music industry,” adds Jay.
“FretWraps is a must-have item,” says Yuji Wakazono, Product Manager for Hoshino Gakki, Ibanez Division. “We launched Ibanez FretWraps by Gruv Gear for our Iron Label promotion, which not only enhances both brand images, but also gives a great benefit to players.”
FretWraps are becoming a staple in musicians’ arsenals around the world. Guitar and bass players swear by them to reduce unwanted string noise for both recording and live applications, so they can focus on the music. Highly-sought after players using FretWraps include Guthrie Govan, Andy James, Marco Sfogli, Keith Merrow, Robert “Bubby“ Lewis, Andrew Gouche, Federico Malaman, Norm Stockton, Anthony Wellington and many others.
Jay adds, “This is just the beginning. We can’t wait to explore other possibilities with Ibanez, and continue to create game-changing products that help musicians be at their best.”
About Gruv Gear
Gruv Gear exists to bring innovative and well-thought out products to creative professionals and beyond, including career musicians, DJs, photographers, filmmakers, mobile producers and more. The company is on-track not only to become a premium lifestyle accessories brand in the Music and Photo Industries, which is a small fraction of its potential market, but also expand to a broader range of industries that will increase its global footprint exponentially. To date, Gruv Gear products are distributed in 5 continents and shipped directly to adoring fans worldwide.
Learn more about Gruv Gear by visiting: www.gruvgear.com